December 2006, the Regulation on nutrition and health claims made on foods was adopted by the Council and Parliament. For the first time, this Regulation lays down harmonised rules across the European Union and also EEA countries like Norway for the use of nutrition claims such as “low fat”, “high fibre” or health claims such as “reducing blood cholesterol”.
This Regulation foresees implementing measures to ensure that any claim made on foods' labelling, presentation or marketing in the European Union is clear, accurate and based on evidence accepted by the whole scientific community. Consequently foods bearing claims that could mislead consumers will be eliminated from the market. In addition, in order to bear claims, foods will have to have appropriate nutrient profiles which will be set. This will enhance the consumers' ability to make informed and meaningful choices.
Further, this Regulation respects fair competition and protects innovation in the area of foods. It also facilitates the free circulation of foods bearing claims as any food company will be able to use the same claims on its products everywhere in Europe.